For this motion graphic video I collaborated with Auteur Production (Adam Krell) to create a video that recapped 2017 achievements posted on the Washington Post Life Facebook group. The goal was to highlight a dozen posts on their Facebook wall in the most dynamic way possible. We were working under a rather tight budget and deadline so we did a slightly different approach than we normally would for a video like this. Rather than sending over style frames I decided it would be best to just create the first 20 seconds of the video to give the client a sense of pacing, feel, tone and style. From there it was quite easy for the client to sign off on the remainder of the project. We were actually able to get this project turned in a couple days early thanks to some solid pre-production planning.
As I mentioned above for this motion graphic video I decided to create the first 20 seconds for a couple reasons. First, the intro scripted out so I needed to figure out how we were going to get into this world I was building. The second was because with the first 20 seconds done I could copy and paste most of my motion keyframes throughout the rest of the video. All I had to concentrate on in the second round was the camera movements and timing. The initial plan was to make a repetitive camera move, but that wasn’t dynamic enough for us so we took it another step and created a custom camera flow. In the end the client was very impressed, and quite frankly given the schedule and budget…so were we.